Courses
Grading Scale of all the CESP courses
| Valid from Spring Semester 2007 | ||
|---|---|---|
| 100 – 90 | A | Excellent |
| 89 – 75 | B | Very Good |
| 74 – 60 | C | Good |
| 59 and less | F | Fail |
Each CESP course = 7 ECTS or 3 US credits
List of courses
| Course ID | Course Name | Professor | F18 | S19 | SU19 |
|---|---|---|---|---|---|
| CEP001 | Elementary Czech | Anna Antošová
Petra Sůvová |
YES | YES | |
| IP_310 | Product Brand Marketing | Martin Machek
Daniela Kolouchová |
YES | YES | |
| IP_309 | Psychology and Sociology in Organization | Kateřina Půbalová | YES | YES | |
| IP_312 | International Strategy | Ladislav Tyll | YES | YES | |
| IP_314 | International Management | Ilya Bolotov
Mikuláš Pichanič |
YES | YES | |
| IP_315 | Entrepreneurship and New Business Venturing | Michal Andera | YES | YES | |
| IP_316 | Entrepreneurship | Florian Bauer | not offered | not offered | |
| IP_317 | Globalization and World Politics | Markéta Votoupalová (Novotná) | YES | YES | |
| IP_318 | European Security and International Institutions | Michal Bokša | YES | YES | |
| IP_323 | Marketing in Central and Eastern Europe | David Říha | YES | YES | |
| IP_326 | Globalization – Its Social and Economic Aspects | Mikuláš Pichanič | not offered |
not offered | |
| IP_327 | Cultural History of the Czech Lands | Rudolf Chalupský | YES | YES | |
| IP_331 | Global Business and International Trade | Radek Čajka
Ilya Bolotov |
YES | YES | |
| IP_334 | International Relations | Ludmila Štěrbová
Monika Bokšová |
YES | YES | |
| IP_335 | International Finance | Josef Taušer
Radek Čajka |
YES | YES | |
| IP_340 | International Marketing Communications | Petr Král
Květa Olšanová |
YES | YES | |
| IP_347 | International Marketing Communications with the Emphasis on Central Europe | Petr Král | not offered |
not offered | |
| IP_360 | European Cultural History and Its Impact on Central Europe | Rudolf Chalupský | not offered |
not offered | |
| IP_365 | International Business in the Global Environment | Radek Čajka | not offered | not offered |
| *F18 – Fall Semester 2018 |
*S19 – Spring Semester 2019 |
*SU19 – Summer University 2019 |
Elementary Czech
Students living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language. The purpose of this course is to familiarize students with the basic elements of Czech. The class will enable the students to begin to understand and speak very basic conversational Czech
- Content
Syllabus (Monday, Wednesday class, 12:45 – 14:15)
Syllabus (Monday class, 14:30 – 17:45)
Syllabus (Thursday class, 9:15 – 12:30)
- Instructor
PhDr. Anna Antošová, CSc.
University of Economics, Prague
Faculty of International Relations
Department of Russian
Room: NB 259
E-mail: anna.antosova@vse.cz
Phone: +420 224 095 278
Mgr. Petra Sůvová
University of Economics, Prague
Faculty of International Relations
Department of Russian
Room: NB 259
E-mail: petra.suvova@vse.cz
Phone: +420 224 095 278
Product Brand Marketing
The course introduces students to the practical aspects of product/brand marketing and to the specific role of “product / brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.
This course cannot be taken together with course IP_340 International Marketing Communications.
- Content
- Instructors
Ing. Martin Machek. Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 432, RB 536
E-mail: martin.machek@vse.cz
Phone: +420 224 098 432
Ing. Daniela Kolouchová
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 432
E-mail: daniela.kolouchova@vse.cz
Phone: +420 224 098 432
Psychology and Sociology in Organization
The course is aimed to acquire knowledge of basic concepts of psychology and sociology in organization and links among them with respect to their application in management. The course is also focusing on different approaches to psychology of individuals, motivation theories and approaches to psychology of personalities.
- Content
- Instructor
Ing. Kateřina Půbalová
Faculty of Business Administration
Department of Managerial Psychology and Sociology
University of Economics, Prague
Room: RB 304
E-mail: katerina.pubalova@vse.cz
International Strategy
The aim of the course is to introduce students to company strategy and management in an
international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business develeopment in an international context.
This course cannot be taken together with course IP_314 International Management.
- Content
- Instructor
Ing. Ladislav Tyll, MBA, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Strategy
Room: RB 358
E-mail: tylll@vse.cz
Phone: +420 224 098 358
International Management
The aim of the course is to deepen and increase the knowledge of specifics connected with the activities of MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for incerase of added value within multinational production and business chains and methods of managing international teams.
This course cannot be taken together with course IP_312 International Strategy.
- Content
Syllabus (prof. Bolotov, Wednesday, room RB 213)
Syllabus (prof. Pichanič, Tuesday, room RB 211)
- Instructor
Ing. Ilya Bolotov, MBA, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 215
E-mail: ilya.bolotov@vse.cz
Phone: +420 224 095 283
Ing. Mikulaš Pichanič, CSc.
University of Economics, Prague
Faculty of Business Administration
Department of Management
Room: RB 545
E-mail: pichanic@vse.cz
Phone: +420 224 098 545
Entrepreneurship and New Business Venturing
The subject offers the overview of entrepreneurship and develops the understanding of specific entrepreneurial situations. It supports entrepreneurial attitudes and motivation and develops skills needed for business start-up and efficient entrepreneurial approach.
- Content
- Instructor
Ing. Michal Andera, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Managerial Psychology and
Sociology
Room: RB 452
E-mail: michal.andera@vse.cz
Phone: +420 224 098 452
Entrepreneurship
This course combines the theoretical understanding and the practical application of entrepreneurship or entrepreneurial behavior. It examines the role of entrepreneurship as a key factor in the success of an SME and considers the Business Plan as a framework to capture entrepreneurial aspiration. It is aimed at students who either wish to understand entrepreneurship as a subject or who are considering starting their own business.
This course is a regular course but in the intensive form. (Summer University Course, 6 ECTS)
- Content
- Instructor
Prof. Dr. Florian Bauer (visiting professor)
Lancaster University Management School
top
Globalization and World Politics
The aim of the course is to introduce the process and concept of globalization and its various aspects or dimensions, such as political, security, economic, societal, and environmental. To approach globalization in an interdisciplinary and critical manner.
- Content
- Instructor
Ing. Mgr. Markéta Votoupalová, Ph.D. (Novotná)
University of Economics, Prague
Faculty of International Relations
Jan Masaryk Centre for International Studies
Room: NB 264
E-mail: marketa.novotna@vse.cz
European Security and International Institutions
This course deals with European security architecture, predominantly by focusing on relevant international security organizations, security issues linked with European neighboring regions, and current security challenges. The aim is to provide an in-depth understanding of European security architecture by focusing on both key security institutions and key issues, such as terrorism, migration, cyber defense etc., which have direct ramifications for European security.
- Content
- Instructor
MPhil. Michal Bokša
E-mail: michal.boksa@gmail.com
Marketing in Central and Eastern Europe
This course will review various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.
- Content
- Instructor
Ing. David Říha, MBA, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 404
E-mail: david.riha@vse.cz
Phone: +420 224 098 404
Globalization – Its Social and Economic Aspects
This multi-disciplinary course covers different aspects of globalization. Special attention is paid to the environmental, cultural and economic dimension of globalization-international trade and the role of multi-national corporations (MNCs).
- Content
Syllabus
- Instructor
Doc. Ing. Mikuláš Pichanič, CSc.
University of Economics, Prague
Faculty of Business Administration
Department of Management
Room: RB 545
E-mail: pichanic@vse.cz
Phone: +420 224 098 545
Cultural History of the Czech Lands
The course gives the students an outline of Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country. A brief outline of the history of art and architecture will present the most important periods and will be supported with slides recommending to the students the most significant places of interest in this country. The course will also show the important role of music in the cultural life of this nation.
- Content
- Instructor
PhDr. Ing. Rudolf Chalupský
University of Economics, Prague
Faculty of International Relations
Department of English
Room: NB 389A
E-mail: chalup@vse.cz
Phone: +420 224 095 250
Global Business and International Trade
The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in recent decades. Special attention is given to the international trade position of Central and Eastern Europe. This course offers an approach to the consequences of the current changes in what was formerly East-West trade for opportunities within the region. The effect of globalization on trade around the world and the global economy is an important part of the course.
- Content
- Instructor
Ing. Radek Čajka, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 208
E-mail: radek.cajka@vse.cz
Phone: +420 224 095 218
Ing. Ilya Bolotov, MBA, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 215
E-mail: ilya.bolotov@vse.cz
Phone: +420 224 095 283
International Relations
The course provides students with an introduction to International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.
- Content
Syllabus (prof. Štěrbová, Monday, room RB 107)
Syllabus (prof. Bokšová, Thursday, room RB 204)
- Instructor
Doc. Ing. Ludmila Štěrbová, CSc.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 236
E-mail: Ludmila.sterbova@vse.cz
Phone: +420 224 095 642
Ing. Monika Bokšová, M.A.I.S.
University of Economics, Prague
Faculty of International Relations
E-mail: monika.boksova@centrum.cz
International Finance
The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporations within an environment of free flows of foreign capital and floating exchange rates.
- Content
- Instructor
Doc. Ing. Josef Taušer, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 204, NB 217
E-Mail: tauser@vse.cz
Phone: +420 224 095 201
Ing. Radek Čajka, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 208
E-Mail: radek.cajka@vse.cz
Phone: +420 224 095 218
International Marketing Communications
The course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.
This course cannot be taken together with course IP_310 Product Brand Marketing.
- Content
- Instructor
Ing. Petr Král, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 217
E-mail: petr.kral@vse.cz
Phone: +420 224 095 211
Ing. Květa Olšanová, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 235
E-mail: kveta.olsanova@vse.cz
Phone: +420 224 095 641
International Marketing Communications with the Emphasis on Central Europe
The course provides an integrated overview of different forms of marketing communications (advertising, public relations, sales promotion, personal selling) and focuses on their functions, theoretical background and practical applications and specifics of their use in the international environment with a focus on Central Europe.
This course is a regular course but in the intensive form. (Summer University Course, 6 ECTS)
- Content
- Instructor
Ing. Petr Král, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 217
E-mail: petr.kral@vse.cz
Phone: +420 224 095 211
Ing. Martin Machek, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 536
E-mail: martin.machek@vse.cz
Phone: +420 224 098 836
European Cultural History and Its Impact on Central Europe
The course will give the students an outline of the history Czech state and its connections to Central European developments. Attention will be given to the way in which history is reflected in arts and literature, as arts and literature have often contributed significantly to the political life of the region.
This course is a regular course but in the intensive form. (Summer University Course, 6 ECTS)
- Content
- Instructor
Ing. Dr. Rudolf Chalupský
University of Economics, Prague
Faculty of International Relations
Department of English
Room: NB 389A
E-mail: chalup@vse.cz
Phone: +420 224 095 250
International Business in the Global Environment
The course focuses on international trade theories as a base for doing international business, international trade development trends in last decades, international trade policy, different forms of doing business, international competitiveness and social, legal or cultural aspects of international business. Special attention is given to the position of Central and Eastern Europe.
This course is a regular course but in the intensive form. (Summer University Course, 6 ECTS)
- Content
- Instructor
Ing. Radek Čajka, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 208
E-mail: radek.cajka@vse.cz
Phone: +420 224 09 5218