Courses

Grading Scale of all the CESP courses

Valid from Spring Semester 2007
100 – 90 A Excellent
89 – 75 B Very Good
74 – 60 C Good
59 and less F Fail

Each CESP course = 7 ECTS or 3 US credits

List of courses

Course ID Course Name Professor S21 SU20 F20
CEP001 Elementary Czech Anna Antošová

Petra Sůvová

Martin Filip

YES YES
IP_310 Product Brand Marketing Martin Machek

Daniela Kolouchová

YES YES
IP_312 International Strategy of Global Companies Jaroslav Halík YES YES
IP_314 International Management Ilya Bolotov

Mikuláš Pichanič

YES YES
IP_315 Entrepreneurship and New Business Venturing Michal Andera YES YES
IP_317 Globalization and World Politics Markéta Votoupalová YES YES
IP_323 Marketing in Central and Eastern Europe David Říha YES YES
IP_325 The EU as an actor in International Relations Kateřina Kočí YES YES
IP_327 Cultural History of the Czech Lands Rudolf Chalupský YES YES
IP_331 Global Business and International Trade Radek Čajka

Ilya Bolotov

YES YES
IP_334 International Relations Ludmila Štěrbová

Kateřina Kočí

YES YES
IP_335 International Finance Josef Taušer

Radek Čajka

Ayaz Zeynalov

YES YES
IP_340 International Marketing Communications Petr Král

Květa Olšanová

YES YES
2se442 Blockchain and business innovations for digital economy Jakub Jedlinský YES YES
*F20 – Fall Semester 2020
*S21 – Spring Semester 2021
*SU20 – Summer University 2020

Elementary Czech

Students living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language. The purpose of this course is to familiarize students with the basic elements of Czech. The class will enable the students to begin to understand and speak very basic conversational Czech

  • Content

Syllabus Prof. Filip (Monday, Wednesday class, 12:45 – 14:15)

Syllabus Prof. Sůvová (Monday class, 12:45- 14:15)

Syllabus Prof. Antošová (Monday class, 14:15 – 17:45)

Syllabus Prof. Antošová (Thursday class, 9:15 – 12:30)

  • Instructor

PhDr. Anna Antošová, CSc.
University of Economics, Prague
Faculty of International Relations
Department of Russian
Room: NB 259
E-mail: anna.antosova@vse.cz
Phone: +420 224 095 278

Mgr. Petra Sůvová
University of Economics, Prague
Faculty of International Relations
Department of Russian
Room: NB 259
E-mail: petra.suvova@vse.cz
Phone: +420 224 095 278

PhDr. Martin Filip Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of Russian
Room: NB 257
E-mail: martin.filip@vse.cz
Phone: +420 224 095 209

 

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Product Brand Marketing

The course introduces students to the practical aspects of product/brand marketing and to the specific role of “product / brand manager” in the company. The main pillar of the course is a marketing plan, its use in brand management and its implementation in the strategic management of the company.

This course cannot be taken together with course IP_340 International Marketing Communications.

  • Content

Syllabus

  • Instructors

Ing. Martin Machek. Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 432, RB 536
E-mail: martin.machek@vse.cz
Phone: +420 224 098 432

Ing. Daniela Kolouchová
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 432
E-mail: daniela.kolouchova@vse.cz
Phone: +420 224 098 432

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International Strategy of Global Companies

The aim of the course is to introduce students to company strategy and management in an
international context. Based on practical examples, this course gives students the basic knowledge and knowhow to deal with strategic questions regarding business develeopment in an international context.

This course cannot be taken together with course IP_314 International Management.

  • Content

Syllabus

  • Instructor

Ing. Jaroslav Halík, MBA, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 214
E-mail: jaroslav.halik@vse.cz

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International Management

The aim of the course is to deepen and increase the knowledge of specifics connected with the activities of MNC. Students will study organizational structures, managerial philosophy in host countries and techniques for increase of added value within multinational production and business chains and methods of managing international teams.

This course cannot be taken together with course IP_312 International Strategy of Global Companies.

  • Content

Syllabus

  • Instructor

Ing. Ilya Bolotov, MBA, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 215
E-mail: ilya.bolotov@vse.cz
Phone: +420 224 095 283

 

doc. Ing. Mikuláš Pichanič, CSc.
University of Economics, Prague
Faculty of Business Administration
Department of Management
Room: RB 545
E-mail: pichanic@vse.cz
Phone: +420 224 098 545

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Entrepreneurship and New Business Venturing

The subject offers the overview of entrepreneurship and develops the understanding of specific entrepreneurial situations. It supports entrepreneurial attitudes and motivation and develops skills needed for business start-up and efficient entrepreneurial approach.

  • Content

Syllabus

  • Instructor

Ing. Michal Andera, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Managerial Psychology and
Sociology
Room: RB 452
E-mail: michal.andera@vse.cz
Phone: +420 224 098 452

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Globalization and World Politics

The aim of the course is to introduce the process and concept of globalization and its various aspects or dimensions, such as political, security, economic, societal, and environmental. To approach globalization in an interdisciplinary and critical manner.

  • Content

Syllabus

  • Instructor

Ing. Mgr. Markéta Votoupalová, Ph.D.
University of Economics, Prague
Faculty of International Relations
Jan Masaryk Centre for International Studies
Room: NB 264
E-mail: marketa.novotna@vse.cz

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Marketing in Central and Eastern Europe

This course will review various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.

  • Content

Syllabus

  • Instructor

Ing. David Říha, MBA, Ph.D.
University of Economics, Prague
Faculty of Business Administration
Department of Marketing
Room: RB 404
E-mail: david.riha@vse.cz
Phone: +420 224 098 404

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The EU as an actor in International Relations

The course introduces the EU as an autonomous actor in international relations. It analyzes various types and sources of the EU’s actorness, especially focusing on their external dimension (recognition, attractiveness), their reflections in practical politics and in relations with various parts of the world.

  • Content

Syllabus

  • Instructor

Mgr. Ing Kateřina Kočí, Ph.D.
University of Economics, Prague
Faculty of International Relations
Jan Masaryk Centre for International Studies
Room: NB 264
E-mail: katerina.koci22@gmail.com

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Globalization – Its Social and Economic Aspects

This multi-disciplinary course covers different aspects of globalization. Special attention is paid to the environmental, cultural and economic dimension of globalization-international trade and the role of multi-national corporations (MNCs).

  • Content

Syllabus

  • Instructor

doc. Ing. Mikuláš Pichanič, CSc.
University of Economics, Prague
Faculty of Business Administration
Department of Management
Room: RB 545
E-mail: pichanic@vse.cz
Phone: +420 224 098 545

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Cultural History of the Czech Lands

The course gives the students an outline of Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country. A brief outline of the history of art and architecture will present the most important periods and will be supported with slides recommending to the students the most significant places of interest in this country. The course will also show the important role of music in the cultural life of this nation.

  • Content

Syllabus

  • Instructor

PhDr. Ing. Rudolf Chalupský
University of Economics, Prague
Faculty of International Relations
Department of English
Room: NB 389A
E-mail: chalup@vse.cz
Phone: +420 224 095 250

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Global Business and International Trade

The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in recent decades. Special attention is given to the international trade position of Central and Eastern Europe. This course offers an approach to the consequences of the current changes in what was formerly East-West trade for opportunities within the region. The effect of globalization on trade around the world and the global economy is an important part of the course.

  • Content

Syllabus

  • Instructor

Ing. Radek Čajka, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 208
E-mail: radek.cajka@vse.cz
Phone: +420 224 095 218

Ing. Ilya Bolotov, MBA, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 215
E-mail: ilya.bolotov@vse.cz
Phone: +420 224 095 283

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International Relations

The course provides students with an introduction to International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines European perspectives and the role of the European Union in IR.

  • Content

Syllabus (prof. Štěrbová, Monday, room RB 213)

Syllabus (prof. Kočí, Monday, room RB 203)

  • Instructor

doc. Ing. Ludmila Štěrbová, CSc.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 236
E-mail: Ludmila.sterbova@vse.cz
Phone: +420 224 095 642

Mgr. Ing Kateřina Kočí, Ph.D.
University of Economics, Prague
Faculty of International Relations
Jan Masaryk Centre for International Studies
Room: NB 264
E-mail: katerina.koci22@gmail.com

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International Finance

The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporations within an environment of free flows of foreign capital and floating exchange rates.

  • Content

Syllabus

  • Instructor

doc. Ing. Josef Taušer, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 204, NB 217
E-Mail: tauser@vse.cz
Phone: +420 224 095 201

Ing. Radek Čajka, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 208
E-Mail: radek.cajka@vse.cz
Phone: +420 224 095 218

Ayaz Zeynalov, M.A., Ph.D.
University of Economics, Prague
Room: NB 274
E-Mail: ayaz.zeynalov@vse.cz

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International Marketing Communications

The course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, and personal selling). The course focuses on their functions, theoretical background and practical applications.

This course cannot be taken together with course IP_310 Product Brand Marketing.

  • Content

Syllabus

  • Instructor

Ing. Petr Král, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 217
E-mail: petr.kral@vse.cz
Phone: +420 224 095 211

Ing. Květa Olšanová, Ph.D.
University of Economics, Prague
Faculty of International Relations
Department of International Business
Room: NB 235
E-mail: kveta.olsanova@vse.cz
Phone: +420 224 095 641

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Blockchain and business innovations for digital economy

The course concerns with blockchain (DLTs) and other emerging technologies in business and finance that shape the digital economy. It is practically oriented and includes lectures of successful entrepreneurs who broke through using hi-tech innovations.

This course is a regular course but in the intensive form. (Summer University Course, 6 ECTS)

  • Content

Syllabus

  • Instructor

Mgr. Ing. Jakub Jedlinský, Ph. D.
University of Economics, Prague
Faculty of International Relations
Department of World Economy
Room: NB233
E-mail: jjedlinsky@gmail.com
Phone: +420 224 095 282

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