IP_323 Marketing in Central and Eastern Europe

Study Materials

Lectures

• Marketing
• Marketing Environment
• Price, Place, Promotion
• Product
• Segmentation

Materials for distance learning

• 1.-Marketing environment_March 19
• 2.-Marketingn Research_March 26
• 4.-Brand_April 9
• 5.-Positioning_April 16
• 6.-Product_Price_Place_April 23
• 7.-Promotion_April 30
• 8.-Final Paper_presentation_May 7
• 9.-Final test_May 14