CESP | Central and East European Studies Program

Philosophy in Central Europe

The main purpose of this course is to familiarize students with the schools of philosophical thought prevalent throughout Central Europe which participated in the forming of the cultural and political values in this region. As the Central European philosophy grew in close contacts with the mainstream of philosophical thought and cannot be understood apart from it, it is necessary to start the course with a condensed explanation of the main developments in classical philosophy since pre-Socratics to Descartes. The course is therewith accessible also for the students with no previous philosophical education.

Content
Syllabus
Instructor
doc. PhDr. Ján Pavlík
Department of Philosophy
University of Economics, Prague
Room: NB 379
E-mail: pavlik@vse.cz
Phone: +420 224 095 405

European Integration

This course focuses on different aspects of European integration process. The students will get acquainted with history and ideology of European unification process which still play an important role in both philosophical and political discussions of many Europeans. Moreover, the EU is already an economic superpower, and the lectures introduce the students into internal economic mechanisms as well as into the way how Europe relates to external world (e.g. the summits EU-USA, EU-Russian Federation etc.).

Content
Syllabus
Instructor
Jiří Holub
University Lecturer
E-mail: jiri@holub.cz
Phone/fax: +420 222315365

Grading Scale of all the CESP courses

Valid from Spring Semester 2007
100 - 90	A	Excellent
89 - 75	B	Very Good
74 - 60	C	Good
59 and less	F	Failure

International Marketing Communications

Course provides an integrated overview of the different forms of marketing communications (advertising, direct marketing and online communication, public relations, sales promotion, personal selling). Course focuses on their functions, theoretical background and practical applications.

Content
Syllabus
Instructor
Ing. Petr Král, Ph.D.
Department of International Trade
University of Economics, Prague
Room: NB 235
E-mail: petr.kral@vse.cz
Phone: +420 224 095 641

International Management - Intensive course for the Fall 2009

International Management specifically aimed at United Kingdom.

This course is a regular course but in the intensive form.
For this course you can obtain 4 ECTS.

Content
Syllabus
Instructor
Prof. Roy McLarty
Director of MBA programs, School of Management, East Anglia University
E-mail: R.Mclarty@uea.ac.uk
Dates
September 21, 2009 9:00 - 12:00, 13:00 - 16:00
September 22, 2009 9:00 - 12:00, 13:00 - 16:00
September 23, 2009 9:00 - 13:00
Room
RB435

Strategic Risk Management - Intensive course for the Spring 2010

This unit aims to disentangle the components of strategic risk and then encourages students to create new strategic risk management processes applicable in the white heat of busy organizations. This course is intended to equip the general manager with sufficient knowledge to be an active and informed participant in organizational decisions regarding strategic risk management.

This course is a regular course but in the intensive form.
For this course you can obtain 4 ECTS.

Content
Syllabus
Instructor
Prof. Terry Kendrick
Programme Director MBA, Norwich Business School, University of East Anglia
E-mail: T.Kendrick@uea.ac.uk
Dates
April 26, 2010 9:00 - 12:00, 13:00 - 16:00
April 27, 2010 9:00 - 12:00, 13:00 - 16:00
April 28, 2010 9:00 - 12:00, 13:00 - 16:00
April 29, 2010 9:00 - 12:00, 13:00 - 16:00
Room
RB435

Media Markets Analysis in Central European Region - NEW course for the Spring 2010!!!

This course will cover the various phases of media markets in central and eastern Europe from before the fall of communism until the present day. Students will become acquainted with how state-ran media worked and the role of official and non-official media in the fall of communism. The course will also cover the transformation to free markets and the entrance of foreign enterprises into respective media markets and examine the latest global trend and their effect on the regional media markets.

Content
Syllabus
Instructor
Yon Pulkrábek
E-mail: yon.pulkrabek@centrum.cz

Globalization - Its Social and Economic Aspects - This course WILL NOT BE OPEN for the Spring 2010!!!

The aim of the course is to help students to understand the process of globalization and its influence on the world and European economy. The globalization of markets and companies, the global impact of wars, terrorism and even poverty and diseases define the nature of today’s business. Successful managers of multinational companies view the world as an integrated market where competition and collaboration evolve from almost anywhere and anyone. The course covers the new role of economic giants of China and India and its influence on the world order and global policies. Developing and making strategies are important needed skills for successful business career. The course pays special attention to the role of the multinational corporations (MNC).

Course information
Syllabus
Assigments
Principles of good presentation
Instructor
Doc. Ing. Mikuláš Pichanič, CSc.
Department of Management
University of Economics, Prague
Room: RB 545
E-mail: pichanic@vse.cz
Phone: +420 224 098 545

Elementary Czech

The student living in a foreign country will at some point need to ask directions, order food or just say hello. The language classes will introduce the student to the Czech language and ease his or her transition into Prague life through basic knowledge of the language. The purpose of this course is to familiarize students with the basic elements of Czech. The class will enable the students to begin to understand and speak very basic conversational Czech

Content
Syllabus
Instructor
PhDr. Anna Antošová, CSc.
Department of Russian Language
University of Economics, Prague
Room: NB 257
E-mail: antosova@vse.cz
Phone: +420 224 095 209

Comparative Government of Central and Eastern Europe - This course WILL NOT BE OPEN for the Spring 2010!!!

The purpose of this course is to examine, on a comparative basis, the transitions to democracy and the problems of democratic consolidation, formation of the new state institutions and the role of particular actors in these processes.

Content
Syllabus
Instructor
Prof. PhDr. Vladimíra Dvořáková, CSc.
Department of Political Science
University of Economics, Prague
Room: NB 262
E-mail: dvorakv@vse.cz
Phone: +420 224 095 204

Environmental Economics and Management

The course provides knowledge on all the important aspects of environmental economics, environmental policy and management both on the micro a macroeconomic level. It does not intent to require large portions of readings for memorization. Rather the intention is to support a true understanding of the principles, concepts and theories in the field. Discussion of concrete systems of environmental management is one of the typical subjects of student projects. Various class exercises are introduced for use in classes. Most typically, they take the form of simple economic lab experiments, where students are placed in the role of various economic subjects. A special textbook was elaborated to provide main text for the course.

Content
Syllabus
Instructor
Doc. Ing. Petr Šauer, CSc.
Head of Department of Environmental Economics
University of Economics, Prague
E-mail: sauer@vse.cz
Room: 332 NB
Phone: +420 224 095 509

Business Negotiations in Central and Eastern Europe - This course WILL NOT BE OPEN for the Spring 2010!!!

The course deals with business negotiations both in theory and practice. After explaining it in general, the course focuses on negotiations with intercultural background. Upon successful completion of this course, students will have a general idea about how do business negotiations work, how to plan them and how to lead them. They will be also aware of what differences and difficulties they can expect while having a business negotiation with partners from different cultures.

Content
Syllabus
Instructor
Lukáš Liebich
University of Economics, Prague
E-mail: lukas.liebich@gmail.com

Marketing in Central and Eastern Europe

This course will review various applications of marketing concepts within the continuously changing environments in Central and Eastern European markets. Focusing on customer relationship management, this course will explore product/service development, promotional techniques, pricing strategies, distribution alternatives, and marketing on the Internet.

Content
Syllabus
Instructor
Ing. Jaroslav Halík, MBA, Ph.D.
Department of International Business
University of Economics, Prague
Room: NB 214
E-mail: halik@vse.cz
Phone: +420 224 095 214

Cultural History of the Czech Lands

The course gives the students an outline of Czech history and its connections with European developments. Attention will be given to the way in which history is reflected in Czech arts and literature, as arts and literature have often contributed significantly to the political life of the country.
A brief outline of the history of art and architecture will present the most important periods and will be supported with slides recommending the students the most significant places of interest in this country.
The course will also show the important role of music in the cultural life of this nation.

Content
Syllabus
Instructor
Ing. Dr. Rudolf Chalupský
Department of English
University of Economics, Prague
Room: NB 387
E-mail: chalup@vse.cz
Phone: +420 224 095 250

Global Business and International Trade

The purpose of this course is to provide students with the basic knowledge of international trade theories and international trade development trends in last decades. Special attention is given to international trade position of Central and Eastern Europe. This course offers an approach to the censequences of the current changes in (formerly) East-West trade for trade opportunities within the region. Important part of the course represent globalisation effects on World Trade and World Economy.

Content
Syllabus
Prerequisities
BSc in Economics, Business, International or Social Studies
Instructor
Ing. Josef Malý, Ph.D.
Department of International Trade
University of Economics, Prague
Room: NB 214
E-mail: malyjos@vse.cz
Phone: +420 224 095 214

International Relations

The course provides students with an introduction in International Relations (IR) and allows better understanding of the IR framework, concepts, context and substantive issues. It underlines the European perspectives and the role of the European Union in the IR.

Content
Syllabus
Instructor
Ing. Ludmila Štěrbová, CSc.
Department of International Business
University of Economics, Prague
Room: RB 523
E-mail: sterbovl@vse.cz
Phone: +420 608 032 213

International Finance

The objective of the course is to provide an understanding of both the key features of foreign exchange markets and the actual problems of multinational corporation within an environment of free flows of foreign capital and floating exchange rates.

Content
Syllabus
Instructor
Ing. Karel Brůna, Ph.D.
Faculty of Finance and Accounting
University of Economics, Prague
Room: NB 183
E-Mail: bruna@vse.cz
Phone: +420 224 095 168

Theory and Practice of Economic Transition

The course consists of analyzing the processes of economic transition in general, as well as in particular historical instances. The emphasis is laid-but not exclusively-on the central European experience. As a prerequisite for analyzing the dynamics of transition it deals with the workings of non-market economic systems, especially the centrally planned state-managed economies. Topics also include each system's ideological foundations, institutional structure and economic decision-making mechanisms. Each of the competing approaches to transitions is dealt with separately. Theoretical conclusions are supplemented by empirical evidence in the form of case studies.

Content
Syllabus
Instructor
Ing. David Lipka, Ph.D.
Department of Institutional Economics
University of Economics, Prague
Room: NB 314
E-mail: lipka@vse.cz
Phone: +420 224 095 571

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